This series is one of my favorite ad campaigns, ever. Fun to shoot, worked with a great art director, and had superb concepts.

This ad has my favorite headline ever. From the great Jim Nelson.

The ad, “Peanuts”, also won The Kelley Award for print advertising, the only time Harley has ever won.

Art director: Jason Smith

Writer: Jim Nelson

Agency: Carmichael Lynch

Client: Harley-Davidson

This series is one of my favorite ad campaigns, ever. Fun to shoot, worked with a great art director, and had superb concepts.

Art director: Jason Smith

Writer: Jim Nelson

Agency: Carmichael Lynch

Client: Harley-Davidson

This series is one of my favorite ad campaigns, ever. Fun to shoot, worked with a great art director, and had superb concepts.

This is the Director’s Cut…

Art director: Jason Smith

Writer: Jim Nelson

Agency: Carmichael Lynch

Client: Harley-Davidson

This series is one of my favorite ad campaigns, ever. Fun to shoot, worked with a great art director, and had superb concepts.

Had a great time with the donut shop!

Art director: Jason Smith

Writer: Jim Nelson

Agency: Carmichael Lynch

Client: Harley-Davidson

This series is one of my favorite ad campaigns, ever. Fun to shoot, worked with a great art director, and had superb concepts.

I love this shot. The space is vast and open, and the bike looks great. It invites a ride. Very compelling.

Art director: Jason Smith

Writer: Jim Nelson

Agency: Carmichael Lynch

Client: Harley-Davidson

Another great Harley ad.

“The Reason Farmers With Daughters Still Own Shotguns.”

Pure genius.

Art director: Paul Asao

Writer: Jim Nelson

Agency: Carmichael Lynch

Client: Harley-Davidson

The Harley V Rod. The Chrysler Building. A brooding sky.

Yes.

This bike.

For me, it sums up the Harley appeal. All the boxes got checked on this one.